Ever scrolled through Instagram and stumbled upon a "chill guy" meme? You know the one, where an animated character is effortlessly doing nothing. It's a vibe, a mood, and apparently, an aesthetic.

Are you just a chill guy? Dressed in a grey sweatshirt, blue jeans and a pair of red trainers, you may have seen the Chill Guy while scrolling on social media, featured in marketing advertisements ...