Star Hosny was heavily backlashed on social media after presenting an ad for Chipsy Chips company, which is considered one of the boycotted companies after the latest Israeli war in Gaza on Oct. 7.

The potato chips brand Chipsy is allegedly linked to Lays which has been part of the pro-Palestine boycott movement among activists and people alike because of Israel's ongoing aggression on Gaza ...

This case study describes how Egyptian snack brand Chipsy softened the blow of a price rise using an on-pack promotion, TV, outdoor and social media. As Egypt's only global potato chip brand, Chipsy ...