Few fast-food chains are as dialed in on branding as KFC, so when developing a new marketing campaign, it's best to avoid treading all over their territory. Church's Chicken did the opposite of that, ...

Church's Texas Chicken has returned to its signature original recipe for its chicken, according to a press release. "This is the recipe that started it all, now crafted just for you," Joe Guith, CEO ...

KFC has sued Church’s Texas Chicken in federal court, accusing the rival fast-food chain of violating its trademark rights in the phrase “Original Recipe.” KFC told the U.S. District Court for the ...

KFC accused Church’s Texas Chicken of violating its trademark rights when its fried chicken competitor began using the words “Original Recipe” in its advertising and promotions.KFC claimed in a ...

Church’s Texas Chicken‘s use of the words “Original Recipe” in its advertising has been hard for the Colonel to swallow. KFC filed a lawsuit after claiming a letter they sent on October 24 objecting ...