As voice assistants and AI chat tools become household staples, the way consumers search, discover, and buy products is evolving.

Church & Dwight’s Marissa Godlewski, who is vice-president of The Drum Awards for Commerce Media jury, explains why commerce media is maturing fast – and why accountability, incrementality and ...

Today, The Drum can reveal the first cohort of judges.

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Anyone who remembers the early days of online shopping knows ...

Talent drives growth. Digital commerce success depends on investing in critical skills like strategy, data analysis and execution to improve performance and employee retention. Route-to-market skills.

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, ...

According to recent analysis by my company, DataDome, AI agents now account for 10% of verified bot traffic, with 64% of ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...