In 1975, Paul Anka appeared in a now-iconic TV commercial for Kodak. The advertising campaign, which focused on the special moments captured in family photographs, featured Anka recording the song ...

"[It's about] focusing on growing relationships that last and consistently keeping the work you are doing fresh," says Barking Owl Sound co-founder Kelly Bayett. By Dan Rys Few events can stitch ...

TikTok’s Commercial Music Library (CML) is officially hitting Adobe’s Express video-design platform as part of an “exclusive integration.” ByteDance-owned TikTok and Adobe (NASDAQ: ADBE) formally ...

For commercial AV integrators, background music has long been viewed as a relatively low-risk system component. Speakers are installed, sources are connected and responsibility for music selection is ...

Publishers scored paydays of up to $2.5 million this year, with Sony Music Publishing leading the pack with 14 synchs. By Steve Knopper Of all the ultra-familiar songs appearing in Super Bowl LIX ads ...

The University of North Texas recently announced that starting in fall of 2025, it will offer a BA degree in Commercial Music, which will focus on “the contemporary music-making process from the early ...

EDM in commercials? It's definitely nothing new. Dance music has helped sell a lot of products over the years, but with the current buzz that the EDM scene has, corporate dollars are finding new ways ...

Like so many others, Elise Biscaro’s interest in being part of the entertainment industry began when she discovered at an early age that she liked how people responded to her as a performer. “I enjoy ...

On Thursday morning, students in the University of North Texas Commercial Music class sat in a semi-circle, listening and giving input on their classmates' songwriting compositions. "We got it ...

Experience the power of music in Indian commercials that elevates storytelling and leaves a lasting impression. This video showcases ads where soundtracks, jingles, and background scores perfectly ...