Christine Barney is CEO of rbb Communications, recognized as champions in the field of PR, Digital/Marketing and Creative Services. Communicating with impact is both an art and a science. Whether ...

As 2024 unfolds, it is clear that brands will continue to navigate a world in which their actions, statements, and policies are scrutinized not only for their economic impact but also for their social ...

If we can agree the role of business is to make a profit while simultaneously addressing problems that our communities and planet are facing, then ESG is a straightforward investment philosophy. Of ...

The best communicators draw on what is needed in a given moment, for a given audience. This often is a mix of objectivity, facts, emotion, and connection. Some researchers have categorized and studied ...