A marketing strategy is your overall long-term plan that helps you sustain a competitive advantage by understanding the needs and wants of your customers. It’s your why, your purpose for the future.

Marketing plans function to provide organization and direction to marketing efforts as a business takes a new service, product or even the business itself live. Depending on the scope of the marketing ...

The strategic marketing plan for a business is much like a coach's playbook in football. It describes what must be done for the company to win in the competitive marketplace in the upcoming year. The ...

According to HubSpot’s 2017 “State of Inbound,” 59 percent of respondents reported seeing the highest quality of leads from inbound practices. Why? For one thing, leads are actively seeking ...

Marketing teams have the means and ability to essentially walk alongside consumers throughout the lead management journey. From a purely technical perspective, lead management is fairly ...

Improve the commercial impact of demand generation through better convergence of technology and people. Content, Creative & Campaigns, Marketing operations and technology [MarTech] Today, the B2B ...

Content marketing is booming. Fully 73% of businesses plan to increase the amount of original content they generate this year, according to research by Content Marketing Institute and MarketingProfs.

One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms ...