Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

You have so much new ground to till as a business owner that sometimes, you may feel like you'll never find a shovel big enough. Then comes the day when a member of your marketing team says that he ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Opinions expressed by Entrepreneur contributors are their own. As general manager of global research for Hitwise, an online market research firm, Bill Tancer monitors the daily online behavior of more ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

When the economy looks uncertain, nonessential spending goes out the window. People begin to focus more on their necessary monthly bills in order to shore up finances and prepare for the unexpected.

Consumer behavior is tough to judge. How will consumer react? What kind of products should we make? Well it starts with knowing your customers. You need to do your research to figure out what the ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...

Zeta Global (NYSE:ZETA) enhances digital engagement through unified data, AI-driven insights, and automated marketing tools.