Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Adding share buttons increases your chances of getting your content shared across the social space, and great landing pages make generous use of these buttons. It’s also smart to add social buttons to ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

Creating an ad that gets a callous, modern internet user to click can be a challenge, but it’s only half the battle. Once a customer arrives on a site, the landing page has a few minutes to convince ...

From content to layout, your landing page needs to be seamless representation of your brand that demands action. Follow these 10 rules to ensure your landing page gets the results you want. Your ...

Your landing page is basically like your Tinder profile. You’ve only got a few seconds to keep someone from swiping left and close the deal as quickly as possible. And if you want to play the long ...

Imagine launching a website where nearly every visitor becomes a customer, sounds like a dream, right? Yet, this is the reality that businesses can achieve with the right tools and strategy. In a ...

Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers. Landing pages play a key role in elevating ...