Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." There are so many at-home products for frizz that promise to deliver smooth, silky hair. But nothing ...

Curly hair is often treated as unpredictable, temperamental, or high-maintenance, but what looks like chaos is actually ...

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health. Keratin ...

If there was a way to have your blowout last for weeks—maybe even months—chances are high that you’d be game to do it. That’s where a keratin hair treatment comes in. As Charlotte Mensah, hairstylist ...

From lifelong stigma to self-acceptance, curly-haired women in Bangladesh are learning that their hair is not damaged — just different ...