How do traditional retail stores adapt to remain relevant in the e-commerce age? The past few years have seen plenty of challenges, with stores forced to close during the peak of the pandemic as ...
In-store experience is key for technology retailer Currys, but stock shortages were posing a problem for some customers. Liam Kay-McClean looks at research that helped Currys to change the game.
Imagine this: you have decided to upgrade your TV to a bigger, widescreen model. It’s a big-ticket purchase, so you research online before visiting a store to look at and listen to the models you’ve ...