Jaguar Land Rover is betting wealthy customers will pay extra to paint their car the same color as their private jet or yacht
Unable to keep pace with more mainstream European premium brands like Mercedes, JLR is hoping to cater to luxury customers ...
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5 of the Greatest Road Cars Ever Built by Jaguar
As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...
JLR to invest $80 million to meet demand for custom luxury car colours
Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and ...
Forbes2mon
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Finally, that time has arrived, as the prototype car has made its debut at Miami Art Week on Monday evening. The Jaguar Type 00 has been unveiled at Miami Art Week. Unfortunately, some ...
Jaguar Land Rover invests in custom paint services for luxury clients
Wealthy clients will be able to match their car's palette with their private jet or yacht colours, added the company ...
In Defense Of Jaguar’s Radical Rebranding
Jaguar's controversial rebranding strategy has been widely criticized. This article defemds why Jaguar deserves the benefit the doubt in repositioning its storied brand ...
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West Lake Hills Police recover stolen Steve McQueen tribute Jaguar
A custom car modeled after Steve McQueen's 1956 Jaguar XKSS has been recovered after it was reported stolen in December.