Food and grocery delivery platform Foodpanda tapped the kawaii or cute phenomenon in Asia by adopting an adorable furry creature as its mascot to power its branding. Food and grocery delivery services ...

Sanrio is home to a plethora of kawaii mascot characters ... the plushie stands at a foot tall in all of its cute glory. Of course, My Melody isn't the only character from the company celebrating ...

Every product, business and even government department has some kind of cartoon mascot. Kawaii is to be charming, child-like, innocent, and of course, cute; and on one shoot, we set out to film ...

Did you know that Japan has over 3,000 different mascots representing everything from cities to events? During the pandemic they may not be out as much, but usually you would see them around ...