From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — ...

Did you know that Japan has over 3,000 different mascots representing everything from cities to events? During the pandemic they may not be out as much, but usually you would see them around ...

Wanted by Pope Francis himself, the 2025 edition came with an unexpected partner: kawaii culture. Its official mascot is Luce, an anime-style character in a yellow sailor’s raincoat – a nod to ...

Food and grocery delivery platform Foodpanda tapped the kawaii or cute phenomenon in Asia by adopting an adorable furry creature as its mascot to power its branding. Food and grocery delivery services ...

Sanrio is home to a plethora of kawaii mascot characters ... the plushie stands at a foot tall in all of its cute glory. Of course, My Melody isn't the only character from the company celebrating ...

Every product, business and even government department has some kind of cartoon mascot. Kawaii is to be charming, child-like, innocent, and of course, cute; and on one shoot, we set out to film ...