And can we take a moment for the packaging? Korean cosmetics are the Hello Kitty of beauty, with their cute, quirky, and Instagrammable designs. Who wouldn’t want a moisturizer shaped like a ...

Trends stop being trends the moment they’ve stuck around long enough to become staples. In Korean beauty, certain elements ...

South Korean makeup and skincare brands may have dethroned France as Japan’s top cosmetics importer for the first time in ...

As seen on Enhypen's Sunghoon, hince’s latest two-in-one glowy lip and cheek melting balm, Dewy Ball, comes in 13 different shades.