Lamar Jackson trademarked the "Era 8" brand and Dale Earnhardt Jr.'s No. 8 branding cuts too close, Lamar says. Troy Aikman ...

Dale Earnhardt Jr. tried to register for the trademark number 8, but Lamar Jackson came in out of nowhere and filed an ...

Rockingham’s February 2001 race marked the first NASCAR Cup event after Dale Earnhardt’s sudden death. Here’s how people remember that N.C. race. “In a way, racing hid us from reality.” ...

Per ESPN's Jamison Hensley, Baltimore Ravens quarterback Lamar Jackson filed an opposition claim with the U.S. Patent and ...

Dale Earnhardt Jr. and Lamar Jackson have found themselves in a peculiar legal battle. Dale Jr., of course, became one of the ...

After a brief legal tiff between NFL MVP quarterback Lamar Jackson and NASCAR Hall of Famer Dale Earnhardt Jr. over a ...

NASCAR legend Dale Earnhardt Jr. made an application for trademark protection as to a specific version of the number. Ravens quarterback Lamar Jackson filed an objection. Earnhardt promptly abandoned ...

Since then, Junior has run the #8 car in a race for the CARS Tour, a late model short track series in which Dale Jr. is a ...

Earnhardt used the No. 8 on the side of his car the first eight full seasons of his NASCAR Cup Series career. He won a ...

NASCAR legend Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson would not seem to have very much in common at first glance, except for the number 8 that both displayed throughout ...

Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...