For a quarter of a century, Pantone Color of the Year (COTY) has helped shape trends and capture the culture zeitgeist. A ...

A unique lavender-like hue energized with red undertones ... Vice President of the Pantone Color Institute, told The New York ...

For the first time in the history of Color of the Year, Pantone selected a newly-created ... the color is a blend of blues combined with a violet-red undertone that produces a dynamic periwinkle ...

"An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are," added Laurie Pressman, vice-president of Pantone Color Institute from Pantone.