When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum naturally through consistency and integrity.

Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Last month at the TS2 Show I taught a class about lessons learned as a trade show marketer. After all the other students had left, a young exhibit manager approached me and asked, “Everybody in my ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Core values is a term born out of personal development, but over the better part of the last decade, the phrase has become a buzzword in the business world. Many companies list their core values — ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Polish must be applied to brands' strategies in 2018 — with a loss of growth likely where it's not — guided by a demand for high-quality experiences that are delivered on both a global and local scale ...