Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

A Web-based sales technique that offers helpful material on a website in addition to information about the company's products. The approach is designed to keep visitors coming back to the site on a ...

Last week, I made the case for a new definition of inbound marketing, or as Michael Brenner (@brennermichael) called it in the comments, a “call to arms” for inbound marketers. The new definition: ...

We’ve said it many times before: there is a lot of talk in the online marketing world. Concepts, ideas, and jargon are tossed around so frequently that it’s easy to forget the basic principles behind ...

N.B. Though this original research was presented as the 2013 State of Inbound Marketing Report, the value of the information relates currently and for ongoing strategic planning… and should not be ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...

Inbound marketing is gaining a heightened status as B2B brands seek better ways to court customers. But why the increased attraction and growing hype now? Alex Blyth investigates. When Kate O’Brien ...