Disagreements in operational definitions are one of the biggest contributing factors to sales and marketing misalignment. And getting these two teams on the same page is not something you want to mess ...

Note: I have been asked dozens of times to update the top article on my blog, www.KenKrogue.com, the ranking blog in the world on the industry of inside sales. This is the article that firmly set in ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...