AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers ...

The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers ...

In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themselves ...

There are a few major components to The New York Times’ digital subscription growth strategy: reaching new subscribers, improving retention, and increasing subscription revenue. The strategy in the ...

This article is also available in Spanish. Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish. Pfizer ...

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will ...

One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites. The five graphs below illustrate where AI referrals stand today — ...

TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to ...

As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients ...

Perplexity is opening up a pool of $42.5 million to publishers. As part of a new subscription model called Comet Plus, publishers can now get paid from direct, crawler and AI agent traffic through ...

AI agents have become a focal point for media agencies and brands hoping to move AI tech past potential and into practical benefit. Agencies across the industry, from giants like WPP to indie shop ...