PebblePost took the concept of addressable TV and adapted it for direct mail. Lewis Gersh, the company's CEO, said the "monumental endeavor" requiring engineers to build a fully functional ad server ...

CHICAGO - October 22, 2018 - R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced the launch of Acuity by ...

CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced the launch of ...

PERSONALIZED POSTAGE: While the usage of digital mail dwarfs traditional postage in terms of raw numbers, direct mail is vitally important to millions of people across the country. February 8, 2016 ...

Chief Marketing Officers report digital advertising channels accounted for nearly 80% of their 2020 budgets, and 78% plan to spend even more this year. Do not let all that valuable and performing ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...

Direct-mail advertising is used by every type of business, from supermarkets supplying weekly circulars to pay-per-click advertisers sending coupons to clients. Use direct mail to announce the opening ...

Creaxion, Atlanta, has signed an exclusive, one-year agreement with the FTD Association to promote Click Creaxion, its new do-it-yourself direct marketing service, to florists across the country, the ...