Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. Last month, the Direct Sales Association asked me to keynote on the ...

Small business owners consider a variety of options when deciding how to present their products to potential customers. Among these options is direct sales. In a direct sales model, a business's own ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...

Maytag and Mondelez International are among brand marketers upping the ante in the chase for direct-to-consumer sales as mobile disrupts the traditional model of selling solely to wholesalers and ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

A 24% plunge in Herbalife Ltd.’s stock Friday, after the supplement maker’s announcement that it expected slower sales growth in Mexico, illustrates the rising importance of foreign markets to the ...

The modern economy runs on digital presence. From brand awareness to direct sales, marketing is the engine driving growth for countless businesses. Yet, an often-overlooked threat is quietly ...

Sherralynn Arnold became a school teacher after graduating from college — but eventually, she found she kept needing her sister to look after her child during the work day. “If I wasn’t going to walk ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Though they are common terms, many might not understand the differences between retail vs. non-retail sales. The Cambridge Dictionary's retail sales definition is the sale of goods to the public; to ...