Customized products and experiences are popular these days. Even in the case of stock investments, it’s now possible for investors to “customize” and personalize their own stock portfolios. This is ...

Reports of direct mail’s death have been greatly exaggerated. While it’s true that the amount of direct mail marketing has decreased over time, this is primarily because the United States has ...

In 1992, a large family office approached a boutique asset manager based in Seattle for help with an investing challenge. The client was tired of the vagaries of asset management and wanted a ...

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

OAKS, Pa., Aug. 6, 2024 /PRNewswire/ -- SEI® (NASDAQ: SEIC) today announced a range of additional investment strategies to its Separately Managed Account (SMA) and Unified Managed Account (UMA) ...

With Q3 revenue relatively flat at $12.4 billion, Nike is pivoting on its consumer direct strategy. CEO John Donahoe kicked off the brand’s earnings call Thursday with a promise to fix the company’s ...

An effective direct-to-patient marketing strategy stems from an understanding of three key factors: a surgery center’s strengths, the surrounding patient market, and the tools a center can use to ...

In This Episode, You’ll Hear... In This Episode, You’ll Hear... You can listen to this and other episodes of the Big Picture in Practice podcast by Morningstar on all major streaming platforms. You ...

With 2025 on the horizon, the lingering uncertainty around trade policies could significantly affect importer strategies and bottom lines. Our trade specialist offers a few suggestions to get ready.

In conjunction with its Consumer Direct Acceleration strategy, introduced on Thursday, Nike expects there to be a "net loss of jobs," the company confirmed to Retail Dive via email. Complex first ...

The US App Store has been cracked open following a judge's ruling to allow linkouts to alternative payment systems while also banning anti-steering measures. Meanwhile, Apple has been fined by the ...