While DOOH provides both marketers and publishers with additional opportunities, there are many more reasons for its increasing popularity. Let’s be honest: Most people don’t like ads ...

“Once, full motion DOOH was only about putting a TV ad or trailer on a digital billboard. Then, brands began generating ...

Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality ...

Polygon, South Africa`s leading programmatic aggregated digital Out-of-Home (DOOH) publisher network, has launched a solution ...

A recent report by EY analyzing the Indian Out-of-Home (OOH) advertising sector says the share of Digital OOH (DOOH) out of ...

An overview of ad investment in digital out-of-home (DOOH) in 2023, from WARC Media’s latest The Big Picture: Digital out of home report. Ad investment in digital out-of-home (DOOH) is forecast to ...

Other key media intelligence includes Amazon Prime Day is more valuable than Black Friday/Cyber Monday, the global programmatic market is ...

The campaign reached approximately 428,450 people. Generating 177.6M+ OTR impressions, the campaign demonstrated the power of premium DOOH advertising in driving awareness and audience impact.

Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France.