JD Supra

DIFC Issues New Direct Marketing and Electronic Communications Guidelines

The DIFC guidelines provide practical guidance for DIFC-registered entities engaging in electronic direct marketing, including useful “dos” and “don’ts”. What Do DIFC-Registered Entities Need to Know?
JD Supra

New ICO guidance on direct marketing using electronic mail and live calls

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...
londonlovesbusiness.com

City solicitor gives entrepreneurs the lowdown on electronic direct marketing

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Investopedia

Direct Marketing: What It Is and How It Works

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...
Inc

Direct Marketing

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...