A solid infrastructure and collaborative communication are the keys to successful supply chain management. When laying the groundwork, business-to-business partnerships that focus on maximizing ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

One of the primary objectives for businesses of all industries is to — you guessed it — generate business. The methodology by which companies handle their customer acquisition, however, depends ...

Yesterday, we looked at Eli Lilly's changing sales approach. Today, there's word on just how Pfizer plans to move forward with fewer sales reps. According to Medical Marketing & Media, the company ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Developing a marketing plan can seem like a daunting task, but with some research and planning a small business owner can develop strategies that can lead to an increase in the bottom line. A ...

The Buffalo Niagara Partnership is offering small business owners a chance to go back to school this fall with a series of seminars relating to marketing through electronic media. The Partnership's ...

Online auction giant eBay announced Monday that it has agreed to acquire GSI Commerce, a provider of electronic commerce and interactive marketing services, for $29.25 a share or $2.4 billion. (AP) -- ...