Marketing execs reveal secrets behind selling Wicked, Interview with the Vampire and The Walking Dead at TheWrap's Power ...

On Thursday, Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, television, video gaming and fashion industries. The ...

With Disney+ and Hulu set to merge in 2026 — and Hulu’s standalone app going away — Disney is reshuffling the marketing leadership of its entertainment division. Asad Ayaz, appointed as the first ...

Fairbourn will join the agency's division that advises brands on content partnerships. By Alex Weprin Senior Editor United Talent Agency is expanding its entertainment marketing division, bringing on ...

Variety will host its annual Entertainment Marketing Summit, presented by Deloitte, on April 24 in Los Angeles. The one-day event will identify the best opportunities to engage today’s evolving ...

TikTok influencer Cassandra Cano Maler, TikTok CEO Shou Zi Chew and Taylor Swift (Chris Smith/TheWrap) This past weekend, the hot new Netflix drama “Baby Reindeer” was the trending topic on TikTok, as ...

Variety has added more participants to its Entertainment Marketing Summit, including Sue Kroll, head of global marketing at Amazon MGM Studios; Jana Arbanas, vice chair and U.S. telecom, media and ...

Top row, left to right: Jerry Brunskill, Eric Tuchman, Bryan Seabury Mid row, left to right: Denise DiNovi, Dr Phil McGraw, Nina Tassler Bottom row, left to right: John Montgomery, George Schweitzer, ...

Variety's Entertainment Marketing Summit returns April 24, providing an opportunity for studio heads, stakeholders and marketing officers to discuss their work - and wider industry trends - during a ...

Variety Entertainment Marketing Summit Presented by Deloitte will take place virtually over two days, Aug. 26 & 27. Curtis “50 Cent” Jackson will keynote the summit. Included in the agenda of ...

Microsoft on Tuesday named Jeff Bell as global marketing chief for its Interactive Entertainment Business group, giving the software maker more firepower to promote its Xbox and Games for Windows ...

With Disney+ and Hulu set to merge in 2026 - and the Hulu app going away - Disney is reshuffling the marketing leadership of its entertainment division. Asad Ayaz, appointed as the first chief brand ...