Event marketing isn’t only for large brands with even larger budgets. It’s something small businesses, consultancies, and service businesses can do quite cheaply. Talk about event marketing, and it ...

Despite the growth of digital trends and technologies, In-person events still come out on top when it comes to B2B lead generation – We’re a sociable bunch and it shows! Marketing at tradeshows and ...

Organizing the best, most awesome and ass-kicking event is no longer enough. What you need is marketing and what you need is turning your event into a must-attend occasion of the year in that field.

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative that ...

A great brand will create a brilliant customer experience both before and after sales. Consistency and focus are a must and the larger companies such as Apple and Virgin know that to do this there ...

Planning a promotion event is a lot like planning a dinner party: it's smart to expect people to eat and drink twice as much as you think and to expect the unexpected. Sound like fun? It can be, ...

Staging Big City Events: A Checklist Golfsmith Gets Attention With the Unexpected Tips for Throwing a Brand-Building House Party How a Music-Centric Event Lighted Zippo Customers’ Fire ...

You’ve set the date. You’ve booked the venue. Now all you need is to get people to show up. Anxious? Maybe just a little? Well, don’t be. Marketers are scheduled to spend over 540 billion dollars ...

When you consider events, you might think “My business isn’t big enough to hold an event large enough to make a difference. Where am I going to find the budget?” That is a mistake. Events, when done ...

“I just delivered one of the best seminar presentations of my life,” said the professional. “Too bad only six people showed up.” All too often we hear such (very avoidable) laments. Firms decide to ...