Marketing, often confused with advertising, promotions and public relations, is the function that guides the development and sales of products and services. Depending on your product or service, ...

An effective marketing strategy must have clear objectives for success. Although a company's marketing plan is always subject to change because of shifting market conditions, the primary objectives ...

Converting customers from prospective to paying is a multi-step process, one I call your "marketing funnel." For every business, this will look different. Take the following examples of marketing ...

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...

Providing great products and services is wonderful, but customers must actually know those products and services exist. That’s why marketing plans and strategies are critical to business success. (Duh ...

We have another episode from Next Gen of Lead Gen. It is a monthly video blog produced by Sparksight for event managers and anyone who takes sales leads seriously. This is the third in their series of ...

The OPEN Forum, which originally launched in 2007, is AmEx’s latest and greatest example of a loyalty service, a program designed to help small business owners grow their businesses by providing both ...

It's gotten so that if a week goes by without some sort of green IT, corporate sustainability or environmental announcement from Dell, I start worrying. OK, so I'm exaggerating a little bit, but in ...