Users of social media platforms like Facebook, Instagram and TikTok might think they're simply interacting with friends, family and followers, and seeing ads as they go. But according to research from ...

Meta announced a handful of creator tools, including the ability to test different versions of Reels to see which perform best. Meta announced a handful of creator tools, including the ability to test ...

Facebook and Instagram have been pushing Reels on their users in an attempt to keep up with TikTok, and they’ve seen varying degrees of success. The company just unveiled some new features targeted at ...

A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...

Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...

“The ability to squeeze more organic engagement out of posts has become especially important as Facebook has tweaked its newsfeed algorithm in ways that have made it more difficult for publishers to ...