Amazon offers a new product to developers for its Kindle Fire tablet line. Source: Amazon. When it comes to mobile display advertising, nobody beats Facebook. It would be pretty hard to, considering ...

First Facebook, then Twitter and now Google. The search giant unveiled plans Tuesday to offer app install ads on mobile search and YouTube (where they’ll be presented like TrueView ads), similar to ...

Facebook has announced that it has extended its deep linking capabilities beyond engagement ads to now include mobile app install ads. This new feature will help developers send people directly to ...

Fiksu, a company that helps app publishers drive installs via a real-time bidding marketplace for ad impressions, is to start supporting Facebook’s mobile app install ads. The news means that app ...

What is the cost of acquiring a loyal app user? Based on the testimonial of various industry insiders, the price is rising so quickly ad revenue can’t keep up. As such, app developers are looking for ...

In August, Facebook announced it was testing new ads in the mobile news feed aimed at driving app installs. Now Facebook is making those ads available to iOS and Android developers widely. In early ...

Facebook Inc. FB got plenty of buzz for itself last week when an ad appeared briefly on its Instagram service for a so-far non-existent Facebook app called Bolt that would offer competition to the ...

App-install ads have been a huge revenue driver for Facebook and Google, the Alphabet subsidiary. Now, Apple might want in on the action. Bloomberg reports that Apple has put together a team to ...

To help developers with app install efforts, Facebook is introducing two ad formats - Desktop Video App Ads and Mobile App Ads with the Carousel Format.Desktop Video App AdsDesktop Video App Ads has ...

Facebook has seen success with the app install ads launched last year allowing developers to promote their wares on the social network. In the first quarter, 3,800 developers used the ads to drive ...