Don't believe the hype: The guitar isn't dying. But the industry that surrounds the instrument is definitely in a transitional period, to put it politely. Fender has weathered a lot of the storm by ...

Fender Songs is the instrument maker's latest effort to boost customer lifetime value (CLV) while cutting the first-year abandonment rate of 90% for guitar lessons, as most people lose interest in ...

is a reporter with five years of experience covering consumer tech releases, EU tech policy, online platforms, and mechanical keyboards. Fender Songs is a new iOS app from the veteran guitar ...

Fender is stepping up to help guitarists get through isolation during the coronavirus pandemic. The guitar giant is offering three months of online guitar lessons to 100,000 players. Getting through ...

Fender is out with a new app today that lets users learn the chords to their favorite music. Better yet for Apple users, Fender Songs integrates with Apple Music to offer scrolling chords and lyrics ...

Legendary all-American company Fender has a problem. It didn’t run into money problems like Gibson, or that fewer people were buying guitars. On the contrary, business was booming. But novice players ...