Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic ...

Texas Tech said it "modernized" it's "double T" look that honors the retro look, as well as new Red Raider marks.

Georgia softball is getting corporate on-field logos this season. Will Sanford Stadium join other football venues in the SEC with one of its own?

When Notre Dame changes its football logo, it feels like more than a marketing decision; it feels like a rewriting of memory.

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most ...

Texas Tech unveiled a new simplified 'Double T' logo, but fans aren’t happy, calling it dull and too similar to other teams’ designs.

The NCAA's Division I Administrative Committee on Wednesday introduced a proposal that would modify rules for commercial ...

An NCAA committee has proposed allowing sponsor patches on jerseys, potentially starting next year. Currently, only equipment ...

Texas Tech used a logo strongly resembling the new "flat T" from 1963 to '99—introducing its then-futuristic metallic look ...

The NCAA does not allow teams to sell ad space on the uniforms they wear during games. That rule, however, could change as ...

A sold-out Doak Campbell Stadium might've come as a bit of a shock to Florida State linebacker Deante McCray, who transferred to FSU from Western Kentucky this past offseason. The 22,000 seats in ...

Test your football knowledge with the $10,000 impossible logo quiz! How many logos can you identify and can you win the grand prize?