Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let’s dive into that. Storytelling in franchise ...

Marketing is the quiet yet critical part of any business. You can have a great idea and turn it into a desirable product, but if you don’t market it to your target audience, you won’t get anywhere.

Local marketing efforts are often underestimated by franchise owners who already benefit from national investment, established brand recognition and built-in customer loyalty. However, strategic local ...

In this section, you’ll gain a comprehensive understanding of how to evaluate franchise industry sectors and market trends, which is essential for prospective franchisees and franchisors alike.

In today's fast-paced business landscape, adaptability is the key to creating longevity in the franchising industry. As industries rapidly evolve, franchisees must embrace change and innovate to ...

According to the International Franchise Association, its newly released 2023 Franchising Economic Outlook report finds that franchise unit and job growth continues to outpace pre-pandemic levels, ...

The key to success is staying true to its core values. Expanding franchises into new markets is a pivotal strategy for sustained growth and competitiveness. According to Business Research Insights, ...

Non-U.S. franchisors often look to the U.S. as the holy grail for franchising, with its multicultural states with large consumer population centers. But the U.S. marketplace presents a challenge to ...

Today's franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their brand's message in front of consumers. Integration is the name of the game, ...

Goldmine Farm to Market recently marked its third year in franchising, underscoring its growth as the Philippines’ first agri-business franchise built on ...

VIO Med Spa, a nationally recognized, physician-guided medical spa franchise specializing in advanced, non-invasive aesthetic and wellness treatments, was recognized as #1 in the Med Spa category and ...