Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

And, most importantly, how can you make it work for you? This chapter will introduce you to everything you need to know about the exciting world of paid search marketing: keywords, ads, budgets and ...

Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

Learn about the pros and cons of content marketing and PPC, and find out which could be a better investment of your time and marketing investment. On the other hand, PPC can immediately get you on top ...

Opinions expressed by Entrepreneur contributors are their own. One of the fastest ways to draw more potential customers to your website is pay-per-click (PPC) advertising. Using tools such as Google ...

Set your Google Ads campaigns up for greater success with these 11 hacks. Google Ads is one of the most powerful advertising platforms on earth, a position it’s held for over two decades since it ...

Use our handy PPC Calculator below to work out how much you are paying for clicks. You can also derive the number of clicks or ad spend you would need to hit a target PPC. If you want to know how to ...