The most successful SMBs recognize that at some point they’ll need to expand and delegate certain tasks, like content marketing. Creating and promoting content for your business is essentially a ...

Freelance marketers often face the challenge of finding and retaining quality clients to help build a successful and sustainable business. One crucial aspect of this process is screening prospective ...

Working in self-employment has always been difficult. Not only do you have to work full-time to provide a service to your clients, but you need to manage your finances, schedule meetings and do all ...

As the need for content and digital creative has ramped up over the last few years, so too has the need for top freelance creative talent. About four in 10 advertising and marketing executives (39 ...

We hear of freelance writers, freelance editors, and freelance designers, but rarely do we hear of freelance "marketers." But that is beginning to change. Now that telecommuting is commonplace and ...

A recent survey found that 53 million Americans are freelancing – which is a total of 34% of the workforce in the US. (I suspect in the digital marketing field, that number is much higher.) This means ...

Effective marketing for freelancers hinges on a consistent presence in the right places, not scattered efforts across platforms. Freelancers must offer clarity in their positioning to command higher ...

Marketers say their biggest challenge with freelance content creators is the time they need to spend managing those freelancers and bringing them up to speed on brand guidelines, according to recent ...

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