What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

Image Credit: Philip Lange/Shutterstock. Some cars just look “right.” Balanced, elegant, and timeless. That visual harmony is often discussed in terms of proportion systems; one popular reference ...

The Golden Ratio might be design’s biggest myth, but that’s not to say that it’s useless. Aesthetics aside, the Fibonacci Sequence upon which the Golden Ratio is based is a very useful formula for ...

When it comes to design, the golden ratio is mostly bullshit. Though designers sometimes use it, there’s just no proof people prefer that precise spatial ratio in their buildings, interfaces, or art.

The golden ratio is an almost mythical number that you may have heard of in various areas of architecture or design. For example, many claim the ancient Greek Parthenon has numerous examples of the ...

The big-idea explorers at Aperture uncover the hidden patterns in nature’s design revealed by the mysterious golden ratio.

Designers, creatives and artists may be interested in a new golden ratio ruler set created by designer Ming Lo and now available as the Phi Ruler via Kickstarter. Building on the design of the ...

Le Corbusier designed glimmering high-rises while Salvador Dali painted implausible landscapes, yet they had one thing in common: both embraced the golden ratio as gospel and used it in their work.