What do Apple, National Geographic, Pepsi, Toyota, and Twitter all have in common? They all use the golden ratio in their logo designs. Use of the golden ratio leads to a natural look even in the most ...

Image Credit: Philip Lange/Shutterstock. Some cars just look “right.” Balanced, elegant, and timeless. That visual harmony is often discussed in terms of proportion systems; one popular reference ...

When it comes to design, the golden ratio is mostly bullshit. Though designers sometimes use it, there’s just no proof people prefer that precise spatial ratio in their buildings, interfaces, or art.

Designers, creatives and artists may be interested in a new golden ratio ruler set created by designer Ming Lo and now available as the Phi Ruler via Kickstarter. Building on the design of the ...

Designer Ming Lo has created a new sketching ruler in the form of the Phi Ruler, offering a Golden Ratio ruler for “harmony creation”. Created to provide the ultimate design tool for designers, which ...