Google Analytics introduced a new User Groups Admin API, allowing organizations to manage user groups, permissions and account access programmatically. Why it matters. Managing access across multiple ...

Google Analytics is a very popular website analytics tool. This is partly because it's free, but also because it offers a lot of useful analytics on what's happening with your website. But people have ...

Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most highly requested new features. Search Console already reports on this data, ...

Google added a metadata field to the Search Analytics API to indicate incomplete data. The new fields show when data is still being collected. This helps to avoid misinterpreting early metrics as ...

Google Analytics is a useful tool for measuring website usage — everything from simple page views to the kind of complex ad campaign tracking marketers might need. However, I find the user interface ...

A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to the Search Console API, with a way to go back 8 days. Well, today this API access is ...

Google Analytics is gearing up to roll out a Real Time API, intended to enable queries resulting in virtually immediate data for faster business decisions. According to a blog post by the “Real Time” ...