In letters sent on Friday to Google CEO Sundar Pichai and Apple head Tim Cook, committee leaders singled out ICEBlock, an app ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google is set to limit cross-app tracking on Android devices as part of a broader extension of its privacy controls, bringing it more in line with Apple's policies. The tech giant revealed on ...

Google Play will introduce stricter privacy policies for users Major tech companies like Facebook could take a hit if they don’t come up with new plans for advertising Investors should watch how tech ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Google to pay $48 million, Flo to pay $8 million Meta Platforms found liable by jury, damages not set Flo app users say their data wrongly used for advertising Sept 25 (Reuters) - Google and app ...