Google announced at its Search On 22 event that its “About this result” section now highlights if results are personalized. Google will now show users whether the results of search queries are ...

Google's new AI push promises smarter, ultra-personalised search, but raising privacy concerns question whether its ...

Google announced that it is expanding personalized search results. Google will provide tailored search results customized based on individual search history. It has potential benefits, but may also ...

Google Search is starting to roll out what might be a handy new feature, “custom filters.” Showing up for some users in Search, “custom filters” can tailor search results from Google to fit your ...

Google Search has a new button at the bottom of the search results that shows you if the results are personalized or not and a way to turn off personalization. Google can say the "Results are ...

Google's all-new search engine, the Search Generative Experience, which began to roll out for some, is really not more personalized than what you get from Google's traditional search results. Google ...

If you're looking for web links only in Google Search results, create a custom search shortcut for your browser.

For AI to get a better understanding of you, Stein says Google’s AI models would use connected services like Gmail so that it ...

Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers ...

After last week’s column about the new search engine A9.com, which takes Google’s results and offers some personalization features, several readers wrote in to point out Google’s own work-in-progress ...