Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

When signed in to your Google account, your searches, clicked links, images, and videos are tracked. Things like your IP address, device, and which ads you click are tracked even when you're not ...

Google Chrome is about to make a huge tracking change. We await a global prompt to say no to cookies within the world’s most popular browser — albeit we will need to use private browsing for some of ...

Gmail has released a new tool that allows users to track their packages directly from confirmation emails. Here’s how you can enable that feature and make use of it to save time entering tracking ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...