Guerrilla marketing refers to a collection of low-cost, high-impact marketing strategies resembling the ambush-and-run tactics of guerrilla warfare. Rather than spending large sums of money to create ...

You've got to be a guerrilla in a startup. Photo: Davidd It’s harder than ever to get attention for your products. There are so many new ideas being rolled out that you have to spend a lot of time and ...

We’re living in a brave new world of guerrilla marketing. Learn how these businesses are making it work for them. An Austin, Texas, movie theater — notorious for its rigid no-talking policy — takes a ...

Opinions expressed by Entrepreneur contributors are their own. First there’s marketing. Then you have direct marketing, consumer marketing, B2B marketing, buzz marketing, word-of-mouth marketing, ...

An icon in the shape of a lightning bolt. Impact Link Guerrilla marketing was made for small business owners. It requires creativity, flexibility, and a willingness to take a little risk. The one ...

Opinions expressed by Entrepreneur contributors are their own. As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerrilla marketing secrets, and ...

I made my bones in guerrilla marketing when I was just 11. I was at summer camp when the powers that be announced a scavenger hunt. There were 100 items on the list from bottle caps to paper clips, ...

There is no one-size-fits-all template for creating a successful guerrilla marketing campaign. Rather, originality is key. Below, eight Forbes Agency Council members share advice on executing a ...

Businesses today face hundreds of options to increase revenue. Decisions about marketing, positioning, and brand development are widespread and widely varied in cost and results. Determining optimal ...

When prospects call the Village at Chestnut Hills, an apartment community in Philadelphia, they have the option of being transferred to the front desk. They’ll actually be talking to the call center, ...

Levinson and Lautenslager succeed in taking all the lessons from their bestselling Guerrilla Marketing series and boiling them down into one simple, month-long learning session. The authors structure ...