To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

HTML 5 has now received an official logo from the The World-Wide Web Consortium (W3C) and has been designed by agency Ocupop, whose skills include branding, identity, and web design. Its been created ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

Many small business owners spend weeks or months creating a business plan and days inventing the perfect company name, but another key element in marketing your brand is your logo. A logo is a visual ...

Looking for the best logo maker for your business? I've worked in marketing and advertising, I've selected my favorite tools for designing a logo quickly and simply, based on my own use and our ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...