Every social media app has its own secret sauce—the algorithm. For example, TikTok’s algo is so good at keeping users engaged in the endless scroll that it’s worth $200 billion on paper. The algorithm ...

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers AI and founder-led growth for business owners. LinkedIn's algorithm has changed, making old tactics obsolete.

Google Discover is largely a mystery to publishers and the search marketing community even though Google has published official guidance about what it is and what they feel publishers should know ...

As part of an ongoing investigation into X, the European Commission has requested documents from the company related to how its recommendation systems work. The European Union's regulatory arm is ...

When Charli xcx turned a simple aesthetic experiment into a cultural “Brat Summer” takeover on Instagram, she had the algorithm to thank. With 500 million Instagram users vying for attention daily, ...