If you’re a real estate professional, a customer relationship management or CRM platform may be just what you need to land new clients, retain current ones, and earn referrals that grow your business.

Most real estate agents I coach do not have a lead problem – they have a lead nurturing and conversion problem. Finding real estate leads is relatively easy. However, the fortune is in the follow-up, ...

Real estate agents increasingly rely on agentic AI for workflow automation, lead management and client communication in 2025.

Real estate agents juggle multiple clients at a time while prospecting for new ones. From negotiation to sales, using a customer relationship management (CRM) system can help them stay on top of tasks ...