Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

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How to Build Strong Supplier Relationships: Tips from Business Owners Strong supplier relationships can make or break a ...

As gaming becomes increasingly entrenched in mainstream culture, it presents a unique opportunity for brands to rethink how they engage with consumers. There are more than three billion digital gamers ...

With a fiercely competitive field of options for customers, simply offering a high-quality product or service is often no longer enough to set your brand apart. To truly stand out and build lasting ...

The main aim of Schedule 1 is to convince new customers that you offer the best product in town. As you start in Hyland Point, you'll have a few methods of getting to know the locals. You can offer ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. E-commerce is an increasingly crowded space, with brands ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

Quynh Mai ran her digital-creative agency, Qulture, for the better part of a decade before she started building her personal brand as a founder in 2020. "It was really difficult for me for many years ...