Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...

Gordon G. Andrew is Founder of Highlander Consulting Inc., a New Jersey-based firm that helps clients to create, grow and keep customers. In its landmark 2018 Pulse Survey of 220 Chief Marketing ...

For many entrepreneurs and small businesses, this period of uncertainty also represents an opportunity to invest in their businesses and use marketing and advertising to grow consumer loyalty. Despite ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

Opinions expressed by Entrepreneur contributors are their own. Every marketing decision is a bet. Much like buying stock, you invest in something you think will bring good returns, but there’s never a ...

Hypergrowth startups are not just buying ads more efficiently, they are rebuilding the logic of digital marketing from the ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Every business marketing plan should include a ...

In a general sense, analytics is the feedback received as a result of your actions. It is thanks to feedback that a person can make rational conclusions about their behavior. In business, everything ...

Affiliate marketing is one of the best ways you can make a passive stream of income. You don’t need to have a website or even be a social media influencer – you only need to be a creative marketer.