Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Managing social media can often feel like an endless juggling act—balancing content creation, scheduling posts, tracking analytics, and engaging with your audience, all while trying to stay creative ...

Social media influencers earn money through social platforms and brand deals with payments varying greatly, depending on the brand and the influencer's reach. Platforms like TikTok and YouTube offer ...

A SSHRC Insight Grant funded this project. Amori Yee Mikami does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has ...

Social media is no longer just about connecting with friends. In today’s digital landscape where the average person spends two hours daily on social media, these platforms have evolved beyond mere ...