In a viral video shared online, Kinly explained there's actually another way to pronounce the word that stems from further back in the brand's history when it went by a different name.

People are just discovering the right way to pronounce Shein – and it's baffling The fast fashion retailer Shein has become a go-to for shoppers looking for a bargain, but it seems many people ...

Lifestyle Lifestyle People have only just learned how to pronounce 'Shein' after saying it wrong for years The fast-fashion retailer has become more and more popular in recent years, but turns out ...

PEOPLE have been left stunned after realising that they’ve been pronouncing the name of fast-fashion brand Shein wrong. The Chinese brand is the biggest fashion retailer in the world and adds… ...

No, Shein isn't pronounced "sheen." The fast-fashion company joined 9 other commonly mispronounced words in Babbel's 2024 list.

No, Shein isn't pronounced "sheen." The fast-fashion company joined 9 other commonly mispronounced words in Babbel's 2024 list.